With the rise of streaming services, cable TV networks have had to come up with innovative ways to promote their products and services. One such company is DirecTV, which has recently released a series of advertisements featuring some of the world’s most recognizable athletes. Here, we take a closer look at who some of these athletes are and how they ended up being featured in the DirecTV ad.
Lionel Messi
Arguably the most recognizable athlete in the DirecTV ad is Lionel Messi. Messi is an Argentinian professional soccer player who currently plays for FC Barcelona. He is widely regarded as one of the best soccer players of all time and has been named the FIFA World Player of the Year five times. Messi has also been featured in a number of other advertisements, including ones for Pepsi and Adidas.
Kobe Bryant
The second athlete featured in the DirecTV ad is Kobe Bryant. Bryant is an American former professional basketball player who played his entire 20-year career with the Los Angeles Lakers. He is widely regarded as one of the greatest basketball players of all time and has won five NBA championships and two Olympic gold medals. Bryant has also been featured in a number of other advertisements, including ones for Nike and Sprite.
Usain Bolt
The third athlete featured in the DirecTV ad is Usain Bolt. Bolt is a Jamaican sprinter who currently holds the world records for the 100-meter and 200-meter sprints. He is widely regarded as the fastest man in history and has won nine Olympic gold medals. Bolt has also been featured in a number of other advertisements, including ones for Puma and Virgin Media.
Michael Phelps
The fourth athlete featured in the DirecTV ad is Michael Phelps. Phelps is an American former competitive swimmer who currently holds the record for the most Olympic gold medals won by any athlete. He is widely regarded as one of the greatest swimmers of all time and has won 28 Olympic medals, 23 of which are gold. Phelps has also been featured in a number of other advertisements, including ones for Speedo and Visa.
Why Are These Athletes Featured in the DirecTV Ad?
By featuring some of the world’s most recognizable athletes in its advertisements, DirecTV is hoping to draw in more customers. These athletes are seen as role models and their presence in the ad serves to promote messages of hard work and determination, which are values that DirecTV hopes to instill in its viewers. Additionally, by featuring these athletes in the ad, DirecTV is able to reach a wider audience and appeal to a variety of different demographics.
Conclusion
The DirecTV ad features some of the world’s most recognizable athletes, including Lionel Messi, Kobe Bryant, Usain Bolt, and Michael Phelps. These athletes are seen as role models and their presence in the ad serves to promote messages of hard work and determination. Additionally, by featuring these athletes in the ad, DirecTV is able to reach a wider audience and appeal to a variety of different demographics.